News Scrap

With the 2024 U.S. presidential election just days away, Vice President Kamala Harris is taking an innovative approach to voter outreach by entering the world of Fortnite. Her campaign launched “Freedom Town, USA,” a custom map in Fortnite Creative designed around key themes of her campaign, including small business tax incentives and affordable housing. Players can access it using the code 733155366547, and popular Fortnite content creators like Jordan “Huskerss” Thomas and Khairi “Kdot” Harris are hosting livestreams on the map to boost visibility.

This Fortnite initiative is part of a larger Harris campaign strategy targeting young male voters through gaming platforms. Alongside “Freedom Town,” at least eight other Fortnite Creative maps, such as Drive City and Football Boxfights, have been infused with Harris-themed in-game signs, models, and audio cues that underscore campaign messages. One sound cue, activated by collecting an in-game item, even references her opponent Donald Trump with a quote: “they’re eating the dogs, eating the cats.”

Beyond Fortnite, the campaign has launched additional gaming outreach efforts. These include a recent Geeks & Nerds for Harris fundraiser, a Twitch stream featuring VP candidate Governor Tim Walz playing Madden NFL and Crazy Taxi with Rep. Alexandria Ocasio-Cortez, and extensive ads across mobile games, sports betting apps, and YouTube.