News Scrap

This holiday season, Campbell’s is adding a fresh twist to Thanksgiving traditions with its Limited Edition Candle Collection: The Scents of Sides Season. In partnership with family experience company CAMP, Campbell’s has developed four candles inspired by classic holiday side dishes, available starting Nov. 18 for $30 at CAMP.

The new candle collection includes:

• Green Bean Casserole – Blends cream, celery, and buttery green beans with fried onion and mushroom notes, a nod to the classic dish Campbell’s introduced in 1955.
• Jalapeño Cheddar Mac & Cheese – Features the scent of melted cheddar with a hint of jalapeño for a warm, slightly spicy aroma.
• Apple, Fennel & Herb Stuffing – Captures the herbs of thyme, rosemary, and fennel, reminiscent of traditional Thanksgiving stuffing.
• Everything Bagel-Seasoned Mashed Potatoes – Combines buttery mashed potatoes with hints of garlic, inspired by the comforting flavors of the holiday table.

Campbell’s also kicked off Sides Season™ with its annual State of the Sides Report, providing insights into holiday side dish preferences across the U.S. The report reveals that more than half of Americans would rather load up on sides than turkey, with nearly 40% happy to enjoy a plate of sides alone. Popular trends include creamy, comforting flavors and a love for classics like Mac and Cheese, especially among Gen Z.

At SidesSeason.com, visitors can explore a state-by-state map of favorite side dishes, discover recipes, and download a festive placemat to add to their table setting. Campbell’s is bringing a fun way to celebrate Thanksgiving traditions, from flavorful side dishes to seasonal scents.