Kanye West has dropped the music video for his latest track, Bomb, featuring none other than his daughters, North and Chicago West.
Released on Wednesday via YouTube, the visually striking video has fans buzzing about its creativity and cutting-edge approach.
The video kicks off with Rapper Yuno Miles delivering the opening verse. North, 11, who is rocking a stylish fur hoodie, then comes in with a rap in Japanese.
Meanwhile, Chicago, 6, joins in with a playful freestyle about having fun and hitting the beach, bringing a lighter vibe to the song.
In the clip, the sisters take center stage, racing futuristic vehicles through a surreal, post-apocalyptic desert. Their opponents? A cast of bizarre, gremlin-like creatures that wouldn’t look out of place in a sci-fi blockbuster.
Though Kanye himself doesn’t appear in the video, his creative fingerprints are all over it. Fans in the YouTube comments noted the heavy use of generative AI, which brings the fantastical visuals — from trippy animals to jaw-dropping graphics — to life.
Bomb is the latest track from Kanye’s Vultures 2 album to get a video. The project, a collaboration with Ty Dolla $ign under their ¥$ moniker, was released in August as the second installment of a planned trilogy.
The West family has been more involved in Kanye’s creative endeavors lately. In September, Kanye performed alongside all four of his kids — North, Psalm, Chicago, and Saint — during a Vultures 2 listening event in China. North’s talent has especially stood out, earning her a Billboard Hot 100 spot for her performance on “Talking” from Vultures 1.
Adding to her growing list of achievements, North also made her directorial debut earlier this year, helming the second music video for Talking. With her talent both in front of and behind the camera, the tween is proving she’s ready to carry on the family’s creative legacy.