November 28, 2024 – Binance, the world’s largest cryptocurrency exchange by trading volume, has announced its first global crypto shopping event, Binance PayDay, to encourage cryptocurrency payments during the holiday season. The event, running from November 28 to December 12, 2024, offers a total of $200,000 in PEPE tokens as rewards for users shopping with Binance Pay.
Notably, Binance PayDay features two main promotions to incentivize participation. The first allows users spending at least $20 equivalent with participating merchants to receive $10 in PEPE tokens. The promotion is limited to the first 19,480 eligible users, distributed on a first-come, first-served basis. The second promotion targets high spenders, rewarding the top 100 shoppers who accumulate $200 or more with rewards from a $5,200 PEPE prize pool. Top spenders can earn up to $350 in PEPE tokens.
“Binance PayDay highlights the real-world benefits of crypto payments,” said Rachel Conlan, Binance Chief Marketing Officer. “This holiday season, we’re offering users cashback rewards and a wide array of merchants to shop with, showing how crypto can bring more convenience, security, and value to their shopping experiences.”
Global Merchants Highlight Crypto Adoption
Binance PayDay includes merchants across various sectors, showcasing the growing acceptance of cryptocurrency as a payment method. Participating options range from luxury goods and real estate to everyday necessities. High-profile partners include LG Dream Cars in France for automobile purchases, Bin Faqeeh in Bahrain for real estate investments, and grocery chain Pick n Pay in South Africa. Travel enthusiasts can also use crypto to book flights and accommodations via platforms like Travala and Despegar.
Binance Pay, the company’s proprietary payment feature, serves over 28 million users and connects with 11,000 merchants globally. Supporting more than 300 cryptocurrencies for peer-to-peer payments and 80+ cryptocurrencies for merchant transactions, Binance Pay aims to simplify secure, gas-free crypto payments worldwide.
Addressing Crypto in Holiday Spending
The event reflects Binance’s broader commitment to integrating cryptocurrency into daily financial transactions. By offering cashback and rewards, Binance incentivizes users to explore crypto payments’ efficiency, transparency, and cost advantages. Binance PayDay also demonstrates crypto’s potential to enhance traditional shopping experiences, bridging the gap between blockchain technology and consumer lifestyles.
For full event details and terms, visit Binance’s official campaign page.