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Coach is in its comeback era. The fashion house, which has been blessing shoppers with high-quality leather goods since 1941, has been experiencing a resurgence thanks to innovative new designs, eye-catching materials, and A-list stars. While global ambassadors Jennifer Lopez and Michael B. Jordan have been pushing the brand forward since 2018, Bella Hadid helped introduce Coach to a younger, cool-girl audience when she stepped out in August with the brand’s Brooklyn 39 shoulder bag, cementing the purse as the “It” bag for fall.

Of course the Brooklyn 39, which offers a hobo vibe with enough room for a 15-inch laptop, isn’t the only style of the moment. The Tabby has maintained momentum since the release of the Pillow design in 2021. The label then introduced a reimagined version of the silhouette, inspired by a 1970s Coach design, in the spring of this year. On the heels of the new Tabby, Coach shocked the world with its Empire Carryall 48. The vintage-inspired piece became an overnight star due to its rugged but polished look, gorgeous warm colorways, and durable straps and protective feet. It’s safe to say there’s no better time than now to be a Coach lover.

Amazon Prime Day Coach Deals at a Glance

The new arrivals have also drawn attention and new love to Coach classics like the Hobo, Swinger, and Penn, which all happen to be on sale during Amazon Prime Big Deal Days until midnight tonight.

You can find colors, patterns, and textures marked down just in time for the holiday season. Whether you’re looking for the perfect gift, a new everyday bag, or a conversation-starting accessory for your next outing, Prime Day has a little something for everyone. Plus, if you’ve never been a Coach person, this is a great place to start. Ease your way into the label of the year with a plethora of timeless styles. We know that sales can be intimidating, which is why I did the heavy lifting and scoured each page (top to bottom) for the ones worth buying.

Leopard Print Swinger 20 Bag

Leopard print was big on the fall/winter 2024 runways of Dior, Versace, Alexander McQueen, and Balenciaga, so this little cutie above is right on trend as we get deeper into fall. I like to think of leopard as a neutral, meaning you can pair the pattern with almost anything. If you don’t know where to start, go with red. Style this bag with a Canadian tuxedo and red boots. The red will pop and the leopard will provide a chic contrast.

Soho Bag in Blue Multi

Coach introduced the Soho in 2006, and it instantly became a fan-favorite. The style is especially popular today as fashion trends take inspiration from the early 2000s. Plus, the denim and leather construction make it eye catching and unique.

Glovetanned Leather Hamptons Bag

If you’re looking for something timeless, the Hamptons Bag is it. The style, which debuted in 2006, features a flap construction and is made with buttery leather that only gets softer with time.

Embossed Croc Cassie Crossbody 19 Bag

The Cassie is a perfect example of an everyday bag. You can wear it while out and about during the day, brunching with friends or out to lunch with the in laws but also at night for a romantic dinner or cocktails with the girls. It’s casual enough to swing around your torso and fancy enough to carry by the top handles. The inside features multiple compartments, allowing you to store your phone, lip balm or gloss as well as hand cream, house keys, and gum.

Embossed Croc Willow Tote

I am a big proponent of a chic work bag. Since most of us are back in office, spending more time at our desks than we do at home, why not make workwear fashionable. This Willow Tote features a sleek and sexy design and can fit a 13-inch laptop.

Polished Pebble Leather Lana Shoulder Bag 23

The obsession over mini bags seems to have died down, with fashionistas gravitating towards bags that are both chic and practical like the Lana Shoulder Bag. It’s small enough to not feel overbearing, but big enough to actually fit your essentials. Carry it on your shoulder or clutch it under your arm for a different feel.

Bandit Crossbody

Your handbag rotation needs a pop of color, and yellow is a great addition. The bright hue works for fall, paired with warm shades like brown and orange and is great for spring and summer with lively colors like pink, green, and blue.

Soft Pebble Leather Cary Crossbody Bag

I like to think of the Cary as that perfect in between bag. It’s a little slouchy and a little serious. It’s the perfect to grab on a Saturday morning, when you’re throwing on your go-to pullover, loose-fitting jeans and Adidas Samba sneakers or ballet flats. It feels effortless, but stills off a “they’ve got style” vibe.

Hobo Crossbody Bag in Crossgrain Leather

Quilted Leather Covered C Tabby Shoulder Bag 26

Puffy bags are still the moment and were all over the spring/summer 2024 runways. This Quilted Tabby is a take on a 1970s Coach design but remixed to feel modern, fresh, and youthful. We love this bag because the color screams spring and can worn as a crossbody or a strap.

Charter Crossbody 24 Bag with Horse and Carriage Print

This sale offers something for everyone, which means men can hop on the Coach bandwagon too. This Charter Crossbody has an effortlessly cool classic look that feels sophisticated but still playful thanks to the horse and carriage pattern. The minimalist design and brown color way also make it ideal for women too.

Tabby Shoulder Bag 20

Our list wouldn’t be complete without this beauty. After this puffy design made its debut, a number of fashion houses followed in Coach’s footsteps, introducing us to cloud-like accessories, and it’s safe to say the look is here to stay.

Unisex Tote 16 in Crossgrain Leather

You’re always going to need a black bag, and this Tote 16 is a great versatile piece as it features a modern, minimalist design with interchangeable straps.

Jelly Tabby in Clear

Concert fashion is hotter than ever thanks to Beyoncé, Taylor Swift, and most recently Sabrina Carpenter. What you wear to music’s hottest shows says a lot about your personal style, but sometimes we’re forced to sacrifice style for practicality, specifically when it comes to purses. Some stadiums have a clear bag policy, but this Jelly Tabby makes abiding by the rules incredibly chic.

Ace Tote 26

Coach is beloved by many (myself included) for giving shoppers luxury with an affordable price tag. When I saw the Ace Tote, I was immediately reminded of the Saint Laurent Rive Gauche Tote, which retails for nearly $2,000. Like the Saint Laurent bag, the Coach option is also crafted with canvas and leather, making it a vacation bag dreams are made of for a fraction of the price.