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We love everything about Hailey Bieber and how she’s influenced the beauty scene. She always wears the dewiest makeup looks, and we just want to know how she does it. Luckily, the model previously posted TikTok videos that show her “lazy makeup routine.” One hallmark of her effortless look is her bright eyes. Her secret weapon? The Kosas Revealer Concealer.

We know that incorporating skincare ingredients into makeup formulas is nothing new, but Kosas is truly doing the most with this concealer. In addition to being a medium-coverage concealer, it also functions as an eye cream and a spot treatment. We’re always game for a multifunctional beauty product. On January 5, 2024, Kosas launched 11 new shades of the concealer, bringing the shade offerings to an impressive 38 options.

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Even more impressive is that this concealer, along with everything on Kosas’ site, is discounted by 20% during the brand’s friends and family sale. Head to checkout between September 24 and October 1 to snag these must-have deals. Plus, spend more than $100 and receive a full-size mystery gift with your order.

This might sound like the perfect product on paper, but if you’d prefer to try the product before committing to buying a full-size version, you’re in luck. Kosas launched the Revealer Concealer in miniature-size packaging. While the full-size version is 0.2 fluid ounces, the smaller one is just 2 milliliters. Grab both the travel-size and full-size versions to keep one at home and one in your handbag for touch-ups.

The brand even calls the concealer a “lightbulb for your skin.” After seeing Hailey’s final makeup look in her TikTok video, we definitely see why. Her face is literally glowing. The model used the product after applying her moisturizers and serums and pats it specifically under her eyes to give those areas more brightness. It’s the first step in her makeup routine, so it’s obvi an important one. 

“So amazing—makes my under eyes look airbrushed but still hydrated,” wrote one Kosas shopper who gave the product a perfect five-star rating.

Kosas Mini Revealer Concealer

Photo: Kosas.

Kosas Mini Revealer Concealer

On Sale 20% off

The queen of dewy, luminous skin is here to do us all a favor and reveal her makeup secrets and we couldn’t be happier about it. We’re not surprised one bit that her fave concealer comes from a clean, clinically-tested beauty brand like Kosas.

Kosas Revealer Concealer

Kosas.

Kosas Revealer Concealer

On Sale 20% off

Let’s get into the fun part: the skincare ingredients. Caffeine and pink algae extract brighten, while arnica Montana and provitamin B5 soothe. Best of all, peptides and hyaluronic acid plump the skin. Basically, whether your under-eyes are dry AF or a blemish is making itself known, you can dab on this concealer and let its skincare ingredients work their magic. You get medium buildable coverage in the meantime, but without caking on layers of makeup that’ll only worsen your skin. And if you deal with dark circles, this creamy formula covers them up with a single swipe, while still letting your complexion look like your natural skin.

I’ve used this coveted liquid concealer before, and while I understand the hype (it’s unbelievably creamy and provides fab coverage!), I still prefer a cream concealer stick that lets me pack product onto my skin with my fingers. But if you’re looking for a medium to high coverage brightening concealer that lasts forever (a little really does go a long way), Revealer Concealer is your guy.

“What amazing coverage it gives!!! The perfect formula for no creasing and not drying under the eyes!” wrote another shopper. “New holy grail concealer.”

Glide the doe-foot applicator over any areas you want to conceal, brighten or smooth. Then, blend the product with your fingers, a makeup sponge or a brush. In Hailey’s TikTok, she uses a sponge under her eyes.

Mrs. Bieber is truly in a league of her own when it comes to nailing the no-makeup makeup look. Add Kosas’ Revealer Concealer to your daily rotation to get on her level and achieve the dewiest glow.