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Rock in Rio has once again raised the bar for global entertainment, marking its 40th anniversary with a record-breaking edition that captivated audiences like never before.

More than 700,000 music lovers gathered at the City of Rock in Rio de Janeiro, celebrating the festival’s incredible legacy with an all-star lineup that included headliners such as Travis Scott, Katy Perry, Ed Sheeran, Shawn Mendes, Imagine Dragons, Mariah Carey, and even Hollywood icon Will Smith. This unforgettable edition was not just a musical spectacle but a cultural phenomenon, cementing Rock in Rio’s status as a trailblazing force in modern festival culture.

From its inception in 1984, Rock in Rio has grown to become the world’s largest music and entertainment festival, revolutionising how we experience live performances. This year’s edition was a fitting tribute to the festival’s rich history, blending the magic of past performances with the energy and innovation of the present. With sold-out crowds over seven electrifying days, the City of Rock was a vibrant tapestry of music, art, and culture, showcasing the best of global entertainment.

The 2024 edition featured a lineup that was nothing short of spectacular. Katy Perry, one of the festival’s most anticipated acts, delivered a mesmerising performance, unveiling her new album 143 on a stage designed exclusively for Rock in Rio. This world premiere was a visual and auditory feast, setting the tone for an unforgettable night. Imagine Dragons and Ed Sheeran also graced the Main Stage, delivering their signature hits with a fiery passion that resonated with the massive crowd.

Adding a unique twist to the lineup, Will Smith made a surprising return to music on the festival’s Sunset Stage, proving that Rock in Rio is a platform for artists from all genres and backgrounds. The festival also saw an array of emerging talents from around the world, giving fans a glimpse into the future of music.

Rock in Rio is not just about music; it’s a global entertainment hub where brands connect with diverse audiences through creative activations and immersive experiences. The festival has become synonymous with cutting-edge technology and marketing, providing a unique platform akin to the Super Bowl of the music world. This year, the City of Rock was transformed into a magical world of attractions, with themed areas, interactive experiences, and an array of brand activations that delighted fans of all ages.

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