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Millennial regulation grad give up her director job in Monaco to launch a second-hand retailer together with her mother—now she sells designer baggage and bling at $3,200 a pop and treats her husband to Audemars Piguet

Jul 9, 2024 | blog

What would you do in case you had a six-figure wage? Perhaps you’d by no means prepare dinner one other meal once more or take pleasure in a month-to-month Thai therapeutic massage and a Soho House membership to unwind from the stress that comes with being at your A recreation.

Here at The Good Life you don’t should think about what life on the high appears like anymore: Get real-life inspiration for a way essentially the most profitable stay life.


Today Fortune meets Hanushka Toni the founder and CEO of Britain’s fastest-growing luxurious reseller, Sellier.

The 35-year-old regulation graduate was a artistic director at Relevance, a advertising company in Monaco, earlier than quitting her job and shifting again residence to London to open a second-hand store together with her mom simply earlier than the pandemic.

Enter Sellier. 

£2500

The value of every common order.

The Knightsbridge boutique has gone from promoting practically 500 objects within the first 12 months, to promoting round 250 pre-loved designer baggage, bling, and extra every week, with every order averaging round £2500.

It’s now bought a cult following on social media—with 168,000 followers on Instagram alone—six new shops together with one in her previous stomping floor, Monaco, in addition to a brand new partnership with high-end style big Flannels.

This interview has been edited for brevity.


The funds

Fortune: Do you carry a pockets?

Hanushka Toni: I don’t really want one; all my playing cards are on ApplePay and I hardly ever carry money. I all the time get stopped on the street for having my Hermes Kelly bag open (they’re a ache to shut) however essentially the most anybody might ever steal is a hairbrush and keys. 

An Hermes Kelly bag.
An Hermes Kelly bag. Toni often will get stopped on the street for having her bag open.

Courtesy of Sellier.

What do your childcare preparations appear like? 

I’ve two youngsters: a seven-year-old son and a four-year-old daughter. For working moms working their very own companies, like myself, life is a continuing balancing act. Some days, I depart early within the morning and return residence solely after the children are already asleep. I’m lucky to have discovered a nanny who has turn out to be like household to us; she has been with us from the start, and I can’t think about managing with out her. My mother and father additionally stay simply two doorways down, which permits us to spend so much of time collectively as a household. One factor I deeply respect about my very own mom is that she by no means made me really feel “mum-guilt” rising up. She taught me that doing all of your finest is what issues, and in case you’re completely happy, your youngsters will likely be completely happy too. 

What private finance recommendation would you give your 20-year-old self?

Don’t take a job for the cash. Take a job for what you may study and for the fervour. 

I went to regulation faculty and began my profession as a City lawyer for a lot of causes, however a big motive was monetary stress to be unbiased. But if I had stayed in a company job, I’d by no means have achieved the identical monetary freedom as somebody working their very own profitable enterprise. Undoubtedly there’s all the time extra danger in beginning a enterprise, however I actually assume that while you do issues out of ardour, it’s actually exhausting to fail.

Don’t take a job for the cash. Take a job for what you may study and for the fervour.

Where’s your go-to watch from?

Over the years I’ve managed to gather fairly just a few items I really like. My on a regular basis go-to is a gold classic Rolex with a stone tiger-eye face. 

When it comes to work attire, Margiela is a favorite for Sellier's founder and CEO.
When it involves work apparel, Margiela is a favourite for Sellier’s founder and CEO.

Jeremy Moeller/Getty Images

What’s your go-to work wardrobe?

Unsurprisingly, I really like preparing for the day. I hardly ever store on the excessive avenue and like up to date or luxurious manufacturers like Staud, Cult Gaia, Christopher Esber and Margiela. I keep away from manufacturers like Gucci, Dior or Valentino who all have a really sturdy artistic course, as I really feel like the garments virtually put on you. I spend lots on my wardrobe each season and hold a really curated edit of 15-20 items. I then resell practically every little thing with Sellier and begin once more.

The requirements

How do you commute to work?

I stroll completely in every single place which provides me time to assume and recalibrate. Our London shops are all inside a brief distance of one another so most days I’m working between places, assembly the workforce, participating with shoppers, overseeing our inventory pipeline and taking conferences with model companions.

Wonderful espresso shot with beautiful crema.
Toni has round 5 single espressos a day; all the time black with nothing further.

Guido Mieth—Getty Images

How do you get your every day espresso repair? 

Answering this I’ve realised the dimensions of the issue. I’ve 5 single espressos a day at my health club or native espresso store; all the time black with nothing further. I may also have a tea within the night with 2 lumps of sugar. Occasionally I would add some pleasure to my day and throw in an oat latte. Overall, I’m extremely high-energy, so I don’t actually know if the caffeine does something but it surely’s a behavior that makes me completely happy. 

England, London, Knightsbridge, Harrods, Food Hall, Fish & Chips Restaurant Counter (Photo by: Dukas/Universal Images Group via Getty Images)
The 35-year-old often avoids having lunch at her desk and tends to eat out. Pictured above is a fish and chips restaurant at Harrods meals corridor.

Dukas/Universal Images Group by way of Getty Images

Do you may have lunch al desko?   

Everyday is completely different however I are inclined to keep away from having lunch at my desk—it’s the one a part of the day the place I get to decelerate. There’s a rotation of locations I am going to; Dover Street Arts Club, Zuma or one of many eating places in Harrods. On the uncommon events I eat at my desk I’ll order a Nando’s spicy rooster wrap. 

Where do you purchase groceries? 

I do a weekly on-line store on Ocado. I’ve every little thing added to my favourites and it takes me 5 minutes to take a look at—it’s an unimaginable time-saving software while you examine it to bodily going to the grocery store, loading your cart, testing and getting all of it residence. Very often I’ll do a “real” meals store in Wholefoods which I really actually stay up for, because it’s not usually one thing I’ve time for. 

A delivery truck operated by Ocado Group Plc passes residential houses in the Maida Vale district of London, U.K., on Thursday, Oct. 8, 2020. Covid-19 lockdown enabled online and app-based grocery delivery service providers to make inroads with customers they had previously struggled to recruit, according the Consumer Radar report by BloombergNEF. Photographer: Hollie Adams/Bloomberg via Getty Images
Hanushka will get her groceries delivered to her entrance door utilizing British on-line grocery store, Ocado.

Hollie Adams/Bloomberg by way of Getty Images

How usually in every week do you dine out versus prepare dinner at residence?

I hardly ever prepare dinner as a result of I get residence fairly late most days. Fortunately, the kids’s nanny will all the time make one thing tasty and do-it-yourself while they’re in school. Sometimes I’ll choose at it once I get residence however a variety of the time I’ve emails to do, so I’ll do emails over a beer, possibly learn one thing and go to mattress.

The treats

How do you unwind from the highest job? 

Every two weeks my husband and I’ll catch a play within the West End. We’ll stroll by means of Hyde Park to the theatre, watch one thing with nice opinions and afterwards seize drinks and a late dinner. I completely love theatre and used to learn a lot of performs when issues had been much less hectic, so that is positively a responsible pleasure.

Traffic zooming along Shaftesbury Avenue past the tourist crowds and the billboards of London’s vibrant theatre district at night.
Every two weeks Toni and her husband catch a play in London’s West End.

fotoVoyager by way of Getty

Then there are the extra apparent issues like catching up with shut pals, spending time with household and in addition assembly new individuals. 

What’s the most effective bonus deal with you’ve purchased your self?

My final bonus, I purchased my husband a uncommon Audemars Piguet watch. There was no event however I used to be procuring alone and the supervisor of the shop confirmed it to me and I ended up shopping for it. It was the Navy fiftieth Anniversary version. It wasn’t technically a deal with for myself but it surely made me really feel so good getting him that—and he liked it.

SAG HARBOR, NY - JULY 11: Watch-mosphere attends AUDEMARS PIGUET & LONDON JEWELERS celebrate the "Royal Oak Offshore Montauk Highway" Limited Edition at The Home of Drew Aaron & Hana Soukupova on July 11, 2009 in Sag Harbor, New York. (Photo by NICK HUNT /Patrick McMullan via Getty Images)
The CEO purchased her husband a uncommon Audemars Piguet watch together with her final bonus.

NICK HUNT /Patrick McMullan by way of Getty Images

Take us on vacation with you, what’s subsequent in your trip record?

I do a variety of quick frequent journeys for work and I actually take pleasure in metropolis breaks. For holidays, we’ll go as a household to the identical lodge within the Maldives each Christmas and New Year. It’s superb because it looks like residence and all the identical individuals go yearly who I now name pals. I’m very a lot a “people-person” so don’t take pleasure in locations which are too quiet. 

The Arrival Jetty at Dusit Thani Maldives on Mudhdhoo Island.
Toni and her household often go to the identical lodge within the Maldives each Christmas and New Year.

Abllo Ameer—Getty Images

The remainder of the time we attempt to go to new locations. The subsequent place I’m going to is Berlin. I’ve by no means been however can’t look forward to the sightseeing as I’m a little bit of a Cold War geek and love immersing myself within the historical past of locations.

Here at The Good Life you don’t should think about what life on the high appears like anymore: Get real-life inspiration for a way essentially the most profitable stay life.

Fortune needs to listen to from European leaders on what their “Good Life” appears like. Get in contact: orianna.royle@fortune.com 

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