Lunu x Courbet: Where Luxury Meets Tech

Jul 9, 2024 | blog

When cutting-edge expertise shakes palms with high-end luxurious, you get one thing actually particular.


, the modern jewellery maison, has teamed up with Lunu in a transformative transfer to boost buyer expertise, promote sustainability, and set a recent benchmark within the luxurious scene.

For these unfamiliar, Lunu is a cutting-edge fintech firm making waves with its superior cryptocurrency cost options for luxurious retailers. Their mission is to redefine international interconnectivity by providing seamless and safe cost choices, mixing the normal attraction of luxurious markets with the trendy enchantment of digital currencies.

What makes this partnership significantly attention-grabbing is the way it showcases Lunu’s imaginative and prescient in motion. The collaboration with Courbet is a chief instance of how expertise can drive sustainability within the luxurious sector.

Recently, Lunu’s CMO, Vadim Grigoryal, invited Courbet’s founder Manuel Mallen for an insightful dialog about their thrilling collaboration. The firms talked about what makes their partnership distinctive and the way it brings collectively luxurious and expertise in a recent manner. By combining sustainability with the most recent tech, this partnership highlights how two avant-garde entities can be part of forces to revolutionize the posh trade.

What impressed you to introduce a crypto cost service?

At Courbet, we’ve been all about bringing a recent perspective to the jewellery trade since we began in 2018. We started with modern sourcing utilizing lab-created diamonds and recycled gold from city mining. Our founders, Marie-Ann Wachtmeister and Manuel Mallen, have at all times been eager on pushing the boundaries of innovation at each stage.

The first step was digitalizing the gross sales course of with a sophisticated web site and an enhanced digital buyer expertise. The second step was to allow new kinds of prospects to buy jewellery via fashionable means, which led us to introduce cryptocurrency funds in 2020 via our partnership with Lunu.

How typically do you incorporate high-tech options into your enterprise operations?

Technology is a giant a part of Courbet’s id. It’s not simply symbolic—like utilizing recycled gold from outdated tech supplies—but in addition sensible, as demonstrated by our lab-created diamonds, which outcome from superior analysis and high-tech equipment.

We additionally launched CO Genesis, a hybrid undertaking that bridges Web2 and Web3. Through gamified adventures centered on diamonds, CO Genesis goals to construct a neighborhood round Courbet’s moral and ecological values.

Overall, Courbet is at all times open and desperate to discover new technological frontiers. We by no means restrict ourselves to conventional jewelry-making experience.

In basic, how tech-savvy is the jewellery trade? Is the combination of high-tech strategies a current growth or a part of an extended development?

The success of lab-created diamonds is not only a development; it’s a major historic shift. As pure diamond sources dwindle and environmental issues change into more and more necessary within the luxurious sector, Courbet’s choice to champion this extraordinary stone has confirmed smart.

Technology will proceed to play a extra important position within the jewellery trade. Exploring new methods and supplies via expertise has at all times been a trademark of luxurious and artisanal crafts.

The fixed drive to push bodily and aesthetic boundaries evokes improvements equivalent to lab-created diamonds with new colours and shapes, all made potential by technological developments. While we haven’t achieved all of those improvements but, they’re thrilling prospects which might be properly inside our attain.

What affect has the introduction of crypto funds had on your enterprise? Have you seen any shifts in your buyer base, like attracting extra tech-savvy consumers?

Introducing crypto funds has attracted a brand new buyer base to our jewellery choices. Our model has at all times appealed to a younger clientele that’s open to innovation. By adopting cryptocurrency, we have now strengthened our enchantment and confirmed our dedication to embracing fashionable developments.

Can you share some numbers about crypto purchases? Any attention-grabbing developments you’ve seen?

Crypto purchases are nonetheless a smaller a part of our gross sales, however we have now seen that our worldwide prospects use crypto funds extra typically than our French prospects. In truth, about 70% of our crypto transactions come from shoppers outdoors of France.

What are your future plans for integrating extra crypto and tech options into Courbet’s enterprise?

We’re at all times looking out for the most recent technological developments. For occasion, we already use 3D expertise in our software program to create many bespoke items for our shoppers. We are additionally exploring “virtual try-on”options to boost the shopper expertise. As for crypto, we plan to proceed selling it as a cost choice.

Disclaimer: The authentic interview was performed in French and has been translated to English for this publication.

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