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Flight-free journey pioneer Byway raises £5M to make journey-based journey mainstream

Jul 9, 2024 | blog

Byway, the journey tech startup and B Corporation championing flight-free journey, has raised £5 million in an oversubscribed Series A funding spherical.

The spherical was led by Heartcore Capital, with participation from Eka Ventures and re-investing Byway angels. The funds can be used to speed up the event of Byway’s distinctive journey-planning know-how, JourneyAI, and to gas its growth into new areas.

As the demand for sustainable journey continues to develop—with 76% of travellers desirous to journey extra sustainably and 47% planning to fly much less—Byway is on the forefront of creating flight-free holidays mainstream. Since its launch in March 2020, Byway has grown 3 times year-on-year. With a mean carbon saving of 718kg per journey, Byway’s clients have saved 3,045 tonnes of carbon in comparison with flying, equal to planting 18,270 timber. An spectacular 95% of Byway clients have rated the service 5 out of 5 stars.

Byway’s modern JourneyAI know-how is the world’s first 100% flight-free vacation planner. It integrates transport and lodging information with skilled place- and journey-based content material into a wise dynamic packaging engine that designs multi-stop, personalised journeys away from vacationer hotspots. JourneyAI optimises journeys for enjoyment reasonably than pace, enriching vacation experiences for travellers and making the journey a part of the journey as a substitute of only a means to an finish.

The current funding spherical was led by Heartcore Capital, identified for investing in tech corporations that carry happiness and enchantment to the world, together with GetYourGuide, Travelperk, and Fora. Eka Ventures, specializing in sustainable consumption, additionally participated, together with re-investing Byway angels, together with the HERmesa angel syndicate, affect investor Julia Davies, and Susan Hooper, former SAGA CEO.

With the brand new funding, Byway plans to broaden its crew, launch in new markets, and additional develop its flight-free journey know-how. Over the approaching months, Byway can be hiring for roles in tech, product, finance, enterprise growth, and buyer assist. Job bulletins can be obtainable on their web site and LinkedIn web page.

Cat Jones, CEO and Founder of Byway, expressed her pleasure: “It was a delight to experience such overwhelming interest from investors enthusiastic about the future of flight-free travel when raising our Series A. I’m thrilled that in Heartcore and Eka we’ve found partners who believe in the joy of journey-based holidays and the potential of JourneyAI to change travel for the better.”

Max Niederhofer, General Partner of Heartcore Capital, added: “Heartcore has been investing in world-class founders building the future of travel for over a decade. We felt called to support Byway’s mission to make tourism both more fulfilling and sustainable, and believe that its technology will become a key pillar for the next generation of online travel. We are thrilled to be supporting another world-class European team in travel and particularly love Byway’s collaborative, supportive, and holistic mission-driven culture.”

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