Reddit (NYSE:RDDT) shares spiked about 12% throughout post-market buying and selling Thursday after it introduced a brand new partnership with Microsoft-backed (MSFT) OpenAI.

The partnership brings Reddit content material to ChatGPT, permitting OpenAI entry to Reddit’s Data API. OpenAI’s synthetic intelligence fashions will permit it to be taught from Reddit content material in actual time.

“Reddit will be building on OpenAI’s platform of AI models to bring its powerful vision to life,” the social media firm stated in a weblog publish.

The new deal additionally gives the Reddit platform with new AI-powered options for redditors and mods. OpenAI will change into a Reddit promoting companion as nicely.

“Reddit has become one of the internet’s largest open archives of authentic, relevant, and always up-to-date human conversations about anything and everything,” stated Reddit CEO Steve Huffman. “Including it in ChatGPT upholds our belief in a connected internet, helps people find more of what they’re looking for, and helps new audiences find community on Reddit.”