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• Over a 3rd (36%) of disabled individuals really feel anxious or annoyed with regards to visiting the dentist¹
• As the #1 beneficial toothbrush model by dentists worldwide, Oral-B is devoted to remodeling the dental workplace expertise for individuals with disabilities right into a extra optimistic one
• Oral-B launches The Disability Champions Award Programme for dental workers throughout Europe, in partnership with the iADH

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AMSTERDAM — Today, on Global Accessibility Awareness Day (GAAD), Oral-B proudly launches the Disability Champions Award Programme as a part of its ongoing mission to make oral care extra accessible to all people. In partnership with the iADH, the programme goals to make the dentist workplace expertise throughout Europe extra inclusive and optimistic for these with disabilities and their caregivers.

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Over a 3rd (36%) of individuals with seen and non-visible disabilities really feel anxious or annoyed with regards to visiting the dentist. For occasion, people with Autism Spectrum Disorder might expertise heightened nervousness in unfamiliar environments comparable to a dental apply, because it disrupts their regular routine. Similarly, a affected person with Cerebral Palsy, who might face motor challenges with out mental incapacity, may discover it tough to brush their enamel successfully resulting from limitations in superb motor coordination.

To assist overcome this, the Disability Champions Award Programme encourages one member of every dental apply throughout Europe to turn out to be the private lead to make sure their apply is dedicated to be extra incapacity optimistic – as a result of generally all it takes is one particular person to actually make a distinction.

By finishing the mandatory on-line coaching and accessibility recommendations devised by iADH and Oral-B (out there at https://www.iadh.org/oral-b-iadh-disability-champions/) dental workers who meet the necessities will earn their Disability Champions award. They obtain a badge that can be utilized inside their workplace or on social media to encourage others to turn out to be Disability Champions. Their apply will even be seen on Oral-B’s web site to make it simpler for individuals with disabilities and their caregivers to seek out incapacity optimistic dental practices close to them, and to really feel extra assured and inspired about visiting the dentist.

Benjamin Binot, P&G Europe Oral Care Senior Vice President, stated: “Last year, we launched The Big Rethink initiative in partnership with iADH to rethink how Oral-B can make oral care more inclusive, accessible, and positive for people with disabilities, their caregivers, and everyone in between. This year, we are making our intention good by driving action amongst dental practitioners with the Disability Champions Awards Programme. With our long-term partners, the iADH, we have devised a programme that is straightforward for dental staff to undertake and promote, and that demonstrates their commitment to raising the standard of oral care for people with disabilities.”

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Professor. Pedro Diz Dios, President Elect of iADH, stated: “At the iADH, we are about promoting equitable oral care. However, we often find that dental practitioners have pre-conceived notions of what makes their practice inclusive, accessible, and positive for people with disabilities and their caregivers. We want to help dentists rethink how to provide a better service for all and believe that appointing one person in the organization to become a Disability Champion will help drive the right change forward. The hope is that as many dental practices as possible across Europe take part in the Disability Champions Award Programme and make better oral care for all a reality.”

The Disability Champions Awards Programme is being launched at Oral-B’s ‘Championing the Perfect Clean for All’ international occasion being held in Amsterdam between 15-16^th May. Over 100+ media, dental professionals and other people with disabilities will study extra in regards to the programme, hear inspiring tales from the most recent Disability Champions, and expertise first-hand how Oral-B plans to carry a greater oral care expertise to individuals with disabilities – on the dentist apply and at dwelling. Indeed, Oral-B is previewing its new Oral-B iO2 toothbrush that may carry its revolutionary iO know-how to a wider viewers, together with individuals with disabilities.

The iO2 is crafted to effortlessly transition handbook toothbrush customers to electrical toothbrushes by bringing Oral-B’s iO know-how to life with one easy contact for an easier, extra intuitive cleansing expertise that’s powerful on plaque and mild on gums! The dentist-inspired spherical brush head surrounds enamel, completely adapting to their distinctive form, eradicating 100% extra bacterial plaque than common handbook brushes even in hard-to-reach areas of the mouth. The iO2 will even include a brand new brush head with Smart Bristles that now totally fade their color to white, making it straightforward to know when it’s time to vary your brush head.

¹ The Oral Health & Disability European Study (2022) surveyed 5,000 respondents throughout UK, France, Germany and Italy

Notes to editor:

• About the analysis: The Oral Health & Disability European Study (2022) surveyed 5,000 respondents throughout UK, France, Germany and Italy, and was carried out by Reputation Leaders on behalf of Oral-B
• For extra info on The Disability Champions Awards Programme, please go to right here. The web site presents related and useful content material for individuals with disabilities, their caregivers, and households, in addition to the skilled neighborhood.
• Please contact your native Oral-B press workplace for extra info and on native availability of iO2

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About Procter & Gamble

P&G serves shoppers all over the world with one of many strongest portfolios of trusted, high quality, management manufacturers, together with Always®, Ambi Pur®, Ariel®, Bold®, Braun®, Daz®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Herbal Essences®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, Tampax®, Venus® and Vicks®.

Although headquartered within the US, P&G was based by an Englishman and an Irishman in 1837, our heritage lives on via the work of Research & Development Centres, Manufacturing Plants and Business websites, throughout the UK & Ireland.

Beyond our Purpose, Values & Principles, the inspiration on which P&G was constructed and our guiding drive for over 180 years, we aspire to be a drive for development in order that we is usually a drive for development within the communities during which we dwell and work. Through our citizenship priorities, we wish to construct a greater world for all of us – inside and out of doors of P&G – free from gender bias, with equal voice and equal illustration. Environmental sustainability is embedded into our enterprise, and has been for many years, and we now have a powerful observe file of delivering on our targets on this space. We help communities all over the world via our individuals, our manufacturers and our companions by delivering the comforts of dwelling, well being and hygiene.

About Oral-B

Oral-B® exists to assist individuals Brush Like a Pro. Oral-B® was based in 1950 by a California periodontist, who invented an progressive toothbrush to assist his sufferers obtain more healthy enamel and gums at dwelling. Oral-B® continues to remain true to his mission and is right this moment the worldwide chief within the over $5 billion brushing market. Part of the Procter & Gamble Company, the model manufactures electrical toothbrushes and toothpaste for adults and kids, oral irrigators, and interdental merchandise.

About the International Association for Disability and Oral Health (iADH)

The iADH is a world group with over 8000 members from all sectors of well being and social care interested by incapacity and oral well being who work to share their scientific information, analysis, scientific expertise and collective expertise to scale back obstacles to care and enhance oral well being outcomes for individuals with incapacity.

View supply model on businesswire.com: https://www.businesswire.com/news/home/20240515281762/en/

Contacts

ORALCARERBU_MSL_TEAM_GBR@pgone.co.uk

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