Innovative expertise from Lollipop unites with the motorsport legacy of Mobil 1 motor oil to carry international followers a first-of-its type streaming collection with skilled racing, episodic storytelling and interactivity

SPRING, Texas–(BUSINESS WIRE)–10 cities, 10 races, 1 international story. Fans world wide are invited to expertise Next-Generation Storytelling ® by means of an adrenaline-fueled race expertise as Lollipop, the racing franchise of the long run, inexperienced lights manufacturing with Mobil 1 because the official sponsor. Created by leisure expertise studio Feature and written and executive-produced by The Fast and the Furious creator David Ayer, Lollipop combines a conventional episodic collection with an interactive technique sport that allows followers to interact with every race and affect the story because it unfolds.

This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/news/home/20240516771259/en/

With the primary episode set to launch in late 2024, Lollipop, in collaboration with Mobil 1, celebrates the high-octane world {of professional} racing by combining next-generation expertise, cutting-edge digital manufacturing, and blockbuster storytelling to ship a first-of-its-kind streaming collection that can eternally change the fan expertise.

As the world’s main model of artificial motor oil, the Mobil 1 model is synonymous with racing and has ingrained the game into mainstream tradition over the previous 5 a long time. Together with Lollipop, the model now celebrates the subsequent era of racing with an advanced method to the fan expertise. As a part of its collaboration, Mobil 1 merchandise might be built-in all through the Lollipop storyline and can gas the high-performance racing motion with its superior oils, lubricants, and formulation to spice up on-track efficiency for competing groups.

The Mobil 1 model is an progressive drive within the automotive trade and has a longstanding historical past in motorsports. Because of this, we’re at all times in search of any benefit to assist drivers maximize race automotive efficiency “ together with each on and off the observe, and now by serving to followers expertise the affect nearly, explains Bryce Huschka, Consumer Marketing and Growth Manager, on behalf of Mobil 1. We are excited to have a good time a legacy of automotive expertise management by partnering with Feature, a like-minded progressive firm, as they carry expertise and international automotive tradition collectively to create Lollipop — a wholly new motorsport franchise — and encourage the love of driving for the subsequent era.

Additionally, Lollipop, which blends components of fantasy sports activities and real-time storytelling, will present its international viewers with the distinctive alternative to observe 15 groups throughout 10 cities as they compete in opposition to one another and unexpected perils on the course to victory. Fans can expertise the content material in 3 ways: conventional episodic streaming, built-in experiences corresponding to collectible downloads, and direct engagement as an lively competitor throughout the Lollipop ecosystem. The first three race locations might be Los Angeles, Miami and London. Additional races will happen throughout Africa, Asia, Europe and South America and might be introduced with the complete schedule launch.

To additional have a good time the way forward for racing, the Mobil 1 model is happy to launch the primary of many interactive promotions, the Mobil 1 Lollipop Racing Helmet, which can present the Lollipop neighborhood with early entry to content material in addition to unique Mobil 1 provides and digital drops. Fans can declare their limited-edition digital collectible helmet by way of lollipop.racing/mobil1.

This announcement arrives at an vital second for the Mobil 1 model because it celebrates 50 years of excellence in 2024. Since its preliminary introduction as the primary full artificial automotive motor oil, the Mobil 1 model has constantly delivered unmatched high quality and technological advances to contribute to excellent efficiency on the observe in addition to on the highway.

Feature is extremely proud to companion with a world chief like Mobil 1 motor oil, whose progressive applied sciences have dramatically advanced automotive efficiency during the last 50 years, shares Steven Ilous, CEO and Founder of Feature. This is a keystone partnership for Lollipop as we revolutionize racing tradition and align with corporations who authentically share our dedication to superior expertise and innovation. Together, we reimagine the way in which audiences expertise content material within the digital age by turning passive consumption into lively participation.

Fans can even interact with the Mobil 1 model by means of the launch of its complete international marketing campaign with Lollipop, which can embody retail advertising and marketing, digital media, occasion activations, and a customized present automotive that might be seen all through the collection in partnership with BBi advertising and marketing. Other main motorsport sponsorships for the Mobil 1 model embrace F1, NASCAR, IMSA, and now the rising digital racing house.

The Lollipop collection was first teased in April 2023 with the announcement of David Ayer and Chris Long of Cedar Park Studios becoming a member of the mission. Accomplished showrunner Marisha Mukerjee (Halo, Snowpiercer, Titans) has just lately joined the Lollipop staff, led by Ayer.

To study extra about Mobil 1 motor oil and its partnerships, observe alongside on social media @mobil1 and @mobil1racing. Additional data relating to Lollipop could be discovered by way of @lollipop.racing.

About Mobil 1

For 50 years, Mobil 1 has been trusted by drivers to maintain their engines working longer. Our merchandise mix the newest expertise and innovation to exceed the hardest requirements of car producers and tuning retailers”so customers can get probably the most out of their time behind the wheel, each on the highway and on the observe. Turn every single day into an journey with Mobil 1, the world’s main artificial motor oil model. Learn extra at www.mobil1.us or and observe @Mobil1Racing on Instagram and X. Join us. For the love of driving.

About Feature

Feature.io is reimagining the way in which audiences expertise content material within the digital age. By turning passive consumption into lively participation, each episode, scene, or music turns into a conduit – authentically linking followers with creators, IP, manufacturers, and studios. Our Smart Content expertise encourages engagement, rewards interplay, and fosters fan loyalty. In this new period, we’re establishing the groundwork for Next-Generation Storytelling ®, creating an advanced leisure panorama the place followers are now not merely spectators ” they’re lively contributors shaping the content material they love.

View supply model on businesswire.com: https://www.businesswire.com/news/home/20240516771259/en/

Oliver Permut
oliver@thefeature.io

Source: Mobil 1

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