Uber unveils US shuttle service, expands Costco tie-up to woo price-conscious customers

May 15, 2024 | blog

By Yuvraj Malik and Arsheeya Bajwa

(Reuters) -Uber Technologies is introducing a shuttle service within the U.S. and widening a supply tie-up with membership-only retailer Costco as a part of a sequence of initiatives unveiled on Wednesday to draw price-conscious shoppers amid competitors from rival Lyft.

The initiatives have been unveiled on the firm’s GO-GET annual occasion for brand spanking new merchandise and are supposed to preserve progress on the ride-share and supply big after a powerful 2023 that noticed it reporting its first-ever annual revenue.

The San Francisco, California-based firm stated it’s going to enable Uber Shuttle customers to order as much as 5 seats prematurely on buses working in high-traffic areas like airports, live shows, and sports activities occasions.

Uber will companion with native fleet operators for the service, which is able to use automobiles with a capability of 14 to 55 seats.

The firm stated it’s going to additionally enable customers to schedule shared rides and introduced a pupil low cost on its Uber One membership.

On the meals supply entrance, it stated it’s going to provide Costco members within the U.S. ordering via Uber Eats further reductions on their orders and a standing provide for 20% off on the annual Uber One plan.

While Lyft would not present shuttle providers like Uber, it affords a Transit mode function, enabling customers to entry schedules of close by shuttles, trains, and ferries via its app.

In current months, Lyft has intensified competitors with Uber, eliminating surge pricing amid a resurgence in ride-share demand pushed by staff returning to places of work and vacation journey.

Analysts recommend that the North American market could be nearing maturity, prompting each corporations to hunt new avenues of progress, resembling promoting and subscription providers.

Fares of UberX and Lyft Standard ride-sharing merchandise have largely remained unchanged over the previous two years, in keeping with market analysis agency YipitData.

(Reporting by Yuvraj Malik and Arsheeya Bajwa in Bengaluru; Editing by Tasim Zahid)

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