Netflix (NFLX) has received the streaming rights to 2 National Football League (NFL) video games set to air Christmas Day, the corporate introduced in a publish on X Wednesday morning.
It’s a shocking growth given the streaming large has beforehand mentioned it wished to keep away from investing in stay sports activities content material.
The doubleheader matchups will probably be introduced as soon as the NFL releases its full schedule Wednesday night. The firm will reportedly pay lower than $150 million per sport, based on Bloomberg.
In addition to this 12 months’s video games, the corporate additionally revealed it is going to be streaming a minimum of one vacation sport per 12 months as a part of a three-season deal.
“Last year, we decided to take a big bet on live — tapping into massive fandoms across comedy, reality TV, sports, and more,” Netflix Chief Content Officer, Bela Bajaria mentioned in a information launch. “There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts. We’re so excited that the NFL’s Christmas Day games will be only on Netflix.”
Netflix had beforehand maintained that it needs to give attention to “sports entertainment” as an alternative of paying for the rights to stay sports activities, which may be costly for media firms. In the previous, the corporate has launched docuseries and sports-adjacent content material like “The Quarterback,” “Formula 1: Drive to Survive,” “Full Swing,” and “Break Point,” along with stay sporting occasions just like the “Netflix Cup” movie star golf event, which aired late final 12 months.
One lately introduced partnership appeared to deviate from that establishment. In January, Netflix introduced a 10-year deal with TKO Group Holding’s WWE (TKO) that may carry WWE’s flagship program Raw, a stay wrestling manufacturing, to the streaming service starting in 2025.
But on the time, Netflix co-CEO Ted Sarandos mentioned the inclusion of this system didn’t sign a change in its total sports activities technique, describing the deal as “unique” in comparison with the worldwide sports activities rights {of professional} leagues just like the NBA or UFC.
Wall Street analysts and business watchers have lengthy predicted Netflix will ultimately be compelled to go all-in on sports activities, describing stay sports activities because the final frontier of streaming amid a deteriorating cable bundle.
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