Dictador, greatest recognized for its rums, has appointed a robotic, run with synthetic intelligence, to supervise the corporate. It goes by the identify “Mika.”

“Dictador’s board decision is revolutionary and bold at the same time,” mentioned Dictador Europe president Marek Szoldrowski in a press release. “This first human-like robot, with AI, in a company structure, will change the world as we know it, forever.”

Significant selections, like hiring and firing, are nonetheless within the fingers of the people on the firm. Instead, Mika will largely concentrate on selecting artists to design customized bottles.

“My decision-making process relies on extensive data analysis and aligning with the company’s strategic objectives,” Mika mentioned in an “interview” with Reuters. “It’s devoid of personal bias, ensuring unbiased and strategic choices that prioritize the organization’s best interests.”

It in all probability doesn’t damage that Mika additionally fortunately works 24/7 with out demanding inventory choices.

A PR stunt? Of course it’s. But that doesn’t make it price dismissing instantly.

Dictador has been on the forefront of technology-based stunts like this, final week providing what it referred to as “the world’s first tokenization of aged rum” and providing rum through NFT final 12 months (which shortly raised $25,000 for the corporate).

While Mika could also be decorative, generative AI is predicted for use by corporations to make increasingly selections within the years to return. A latest report from McKinsey discovered that AI may add the equal of $2.6 trillion to $4.4 trillion yearly to the worldwide economic system by 2040. To put that into perspective: The United Kingdom’s total GDP in 2021 was $3.1 trillion

In addition, the report mentioned, AI may allow labor productiveness development of 0.1% to 0.6% yearly in that very same time.