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IGA Elevates Scene+ Membership With New Rewards Campaign

Sep 19, 2023 | blog

STELLARTON, Nova Scotia & NEW YORK — After the profitable introduction of the Scene+ loyalty program at Sobeys Inc., the corporate has prolonged its choices to incorporate a particular loyalty rewards marketing campaign, solely tailor-made for Scene+ members at its Quebec IGA shops.

For a restricted time, Scene+ members procuring in IGA shops in Quebec will earn incremental worth with every buy within the type of digital stamps. When procuring with their Scene+ card, consumers earn one digital stamp for every ten {dollars} spent. The stamps are redeemable for Comptoir de Famille branded dinnerware at as much as a 97% low cost. Customers can earn digital stamps via December 13 and may redeem them via December 27. Eight totally different dinnerware objects are supplied, and clients are inspired to gather the total vary.

“We are very pleased to offer this unique and exclusive benefit to our Scene+ members. In addition to all the great reasons to use your Scene+ card at IGA, now you can also collect an entire dinnerware set at tremendous savings just in time for holiday entertaining,” commented Mathieu Hébert-Thompson, Director of Loyalty, CRM and Digital Marketing for Sobeys banners in Québec. “The initial member sign-ups, active members and awareness of our new Scene+ loyalty program exceeded our expectations, and with the addition of this special dinnerware rewards offering we are seeing registrations and engagement grow even further. Our loyal customers are showing us that they love the benefits of the Scene+ program.”

Managed by tcc Global, the Comptoir de Famille marketing campaign gives clients with an app and net interface to handle their factors and rewards. During the primary week, consumers earned 15 bonus factors only for downloading the IGA app, which they will use to test digital stamp balances, get info on the rewards choice, earn particular producer sponsored bonus factors and see their incomes and redemption historical past. Future releases will embrace the flexibility to reward or switch digital stamps to different customers.

“We are very excited about expanding our Canadian business through this partnership with Sobeys Inc.,” stated Dan Dmochowski, President of North America for tcc Global. “Countless times around the world we’ve seen fixed-length rewards programs supercharge the value of a digital always-on points program. We are seeing that here with Scene+. The ability to earn points for dinnerware while also earning Scene+ points creates the energy and urgency to shop, collect and redeem. That drives sales while building customer loyalty.”

About IGA

IGA is the most important group of unbiased grocers in Canada and its origins in Quebec date again to 1953. Nearly 300 IGA sellers in Quebec and New Brunswick are frequently in search of new methods to higher serve their clients. The IGA banner contains IGA, IGA additional and IGA specific shops. IGA has just lately launched the Scene + loyalty program, presenting clients with customized affords and an array of advantages.

About tcc Global

tcc Global is a world advertising and marketing firm specializing in creating loyalty platforms and campaigns that change the way in which consumers suppose, act and really feel. In a fast-paced retail setting which continues to be disrupted by growing shopper selection, know-how and innovation, buyer loyalty stays a major driver because the hyperlink between emotional resonance and transactional reward.